THE ASK: ESTABLISHING AN INDEPENDENT, ELEVATED BRAND

When the founding team behind Gryphon Wealth left Wells Fargo FiNet to launch their own advisory firm, they needed more than a name: they needed a brand that would signal confidence, sophistication, and independence from day one. With Gryphon chosen as a nod to their role as stewards of client wealth, Frankel was brought in to build everything else: a brand identity that matched their ambitions, reflected their values, and gave the firm a credible, lasting foundation for growth.

THE OUTCOME

What started with rigorous interviews, surveys, and one-on-one conversations culminated in a fully realized identity that reflects who Gryphon is and who they serve. We crafted a modern yet timeless brand across all critical touchpoints: investor-facing brochures, pitch materials, a clean, functional website, and a rich library of branded content.

To ensure lasting momentum, we also developed a comprehensive communications plan that equipped Gryphon with internal messaging tools and external strategies tailored to four distinct audiences. From firm launch to national recognition, the results followed: Gryphon now manages over $2B in client assets and has been recognized by Forbes as both a Best-In-State Wealth Management Team and a Best-In-State Wealth Advisor.